The Minimal Music Festival is held every two years at the Muziekgebouw in Amsterdam. Their aim is to bring together traditional lovers of minimal music with a new, younger audience. We created their campaign launch film based upon the two themes ‘Ecstasy’ and ‘Meditation’. The concept was to make very different imagery for each theme and then to combine them to create a unique visual language for the festival.
For ‘Meditation’ we developed a series of short scenes that aim to capture moments of deep reflection and mindfulness. For ‘Ecstasy’ we used the imagery generated from brain scanning as the inspiration for a more colorful and abstract set of images.