Campaign, Creative Direction, Motion

Bugaboo approached us at a time when they were establishing a new brand vision. We worked with them to develop the creative direction for a series of product launch films. They wanted to explore new ways of showcasing products, and what sets their products apart. 

The aim was to highlight the stand out nature of Bugaboo’s products, both in design and innovation. This new approach worked alongside a wider lifestyle campaign, engaging new audiences. 

 

Each film needed to be light hearted and playful. All the while communicating a series of key messages in a sophisticated manner.
Focusing on a series of USPs that give each product their distinctive nature, and Bugaboo a leading position in their industry. To deliver on this, we focused the viewers attention on all of the design details that provide this experience.

Creative Direction: Studio Crême

CGI & Animation: Tomorrow Bureau & Hayden Martin

Sound Design: Contour Studio