AlterProjects connects brands with creative talents; curating special projects to build one-of-a-kind stories and social experiences, helping brands find new ways to disrupt by creating relevant and unique innovative content. Currently, the company acts as the Global Lead Curator for BMW MINI and operates across London, New York & Shanghai.
We were approached by founder Anne-Laure Pingreoun, to develop a new identity for AlterProjects, which she founded five years ago.
Āotú – concave & convex. The Chinese interpretation of Alter.
Alongside the visual identity we also gave the website for AlterProjects a complete refresh; creating a much clearer space for them to showcase the work and the brands they collaborate with.