Digital, Print Design, Visual Identity

AlterProjects connects brands with creative talents; curating special projects to build one-of-a-kind stories and social experiences, helping brands find new ways to disrupt by creating relevant and unique innovative content. Currently, the company acts as the Global Lead Curator for BMW MINI and operates across London, New York & Shanghai.

We were approached by founder Anne-Laure Pingreoun, to develop a new identity for AlterProjects, which she founded five years ago.

Taking lead from the founder’s Breton heritage, we developed an icon based on Awen, the Celtic symbol for inspiration and essence; supporting their commitment in curating engaging and relevant work.

Āotú – concave & convex. The Chinese interpretation of Alter.

Alongside the visual identity we also gave the website for AlterProjects a complete refresh; creating a much clearer space for them to showcase the work and the brands they collaborate with.

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