S.Hawkins, North London based fashion brand, releases its garments series by series; taking the utilitarianism of Japanese heritage workwear and employing techniques and influences drawn from British tailoring. Each garment is created with remnant cloth, resulting in unique, personal pieces.
We worked closely with the founder, Sophie Hawkins, on their positioning, visual identity & art direction.
The identity was rolled out across print collateral, packaging & clothing.
The statement highlights what lies at the heart of the S. Hawkins brand.
Bringing people and their stories back to its core.
“Making useful garments for practical people
is a fascination of mine”
– Sophie Hawkins
Project Photography: Adam Goodison