We were commissioned by South London based clothing brand Heresy to create their Spring / Summer 2018 campaign. Their work is driven by the exploration of mysticism and folklore with a particular focus on the traditions of the British Isles.
The campaign takes the viewer on a whirlwind journey into the Heresy underworld, where they encounter strange folkloric objects and magical happenings.
Heresy were generous enough to grant us access into their secretive world. We dived deep into their visual research treasure troves, exploring hidden gems and immersing ourselves in the traditional folklore of the British Isles. After a lengthy research and development stage, we were able to bring to life the established Heresy visual language whilst also expanding upon it in order to push the brand into uncharted territory.
The campaign included a mood film and moving lookbook as well as a wealth of extra content that Heresy were able to push across their social media channels.
Almost all of the objects featured in the film were 3D scanned in house from handmade ceramics to the actual S/S 18 garments.
Concept – Studio Creme & Heresy
Creative Direction – Studio Creme & Heresy
Design, Direction & Animation – Studio Creme
3D Scanning – Studio Creme & Sample & Hold
Model – Fabian Henry,
Music – Nigel Robinson & Kit Grill
Sound Design – Martin Leitner @ Wave